As you probably already know, there is no such thing as one  social media strategy that fits all. 

An example, a winery (not my client, which makes this a great third party story) insisted that their young intern create and populate a Snap Chat account.  The winery marketing director thought it would be more hip to have a Snap Chat account and believed it would increase their reach.

Except the bulk of Snap Chat users are under 21.

Most companies have limited time, resources and patience.  I work with you to make sure what we are doing, matches up with the results we need.

  • If you are a Bridal Store, Snap Chat may work for you.
  • If you are a lab – Pinterest is not your channel
  • If you are a business to business entity, Twitter is not a good use of your time.

You get the idea.

What you may need:

  • Content Creation
  • Explore the seasonality of products and services
  • Discover content in the existing files of your company for the web-site and in the appropriate Social Media channels.
  • updates to your website
  • A personal/business twitter account and more important, someone to manage it. 
  • Update and maintain your connections on Linked In
  • A Facebook Page to communicate to your fans along with a manager for that page.
  • Fans
  • A schedule to update or write white papers for publication on appropriate platforms and channels.
  • Someone to edit or write those white papers
  • A newsletter and someone to manage it.

If you are interested in exploring the idea of adding a Chief Storytelling Officer to your team, drop me a line or give me a call
cbramkamp(at)  707 478 1855