As you probably already know, there is no such thing as one social media strategy that fits all.
An example, a winery (not my client, which makes this a great third party story) insisted that their young intern create and populate a Snap Chat account. The winery marketing director thought it would be more hip to have a Snap Chat account and believed it would increase their reach.
Except the bulk of Snap Chat users are under 21.
Most companies have limited time, resources and patience. I work with you to make sure what we are doing, matches up with the results we need.
- If you are a Bridal Store, Snap Chat may work for you.
- If you are a lab – Pinterest is not your channel
- If you are a business to business entity, Twitter is not a good use of your time.
You get the idea.
What you may need:
- Content Creation
- Explore the seasonality of products and services
- Discover content in the existing files of your company for the web-site and in the appropriate Social Media channels.
- updates to your website
- A personal/business twitter account and more important, someone to manage it.
- Update and maintain your connections on Linked In
- A Facebook Page to communicate to your fans along with a manager for that page.
- A schedule to update or write white papers for publication on appropriate platforms and channels.
- Someone to edit or write those white papers
- A newsletter and someone to manage it.
If you are interested in exploring the idea of adding a Chief Storytelling Officer to your team, drop me a line or give me a call
cbramkamp(at)gmail.com 707 478 1855